The American Staffing Association seeks an outgoing and energetic Content Specialist to play an integral role in the development and launch of an organization-wide strategy for content organization and distribution. The Content Specialist will contribute to and support publishing and marketing team initiatives with a primary focus on developing and honing ASA content to appeal to and engage targeted audiences; developing and implementing marketing plans for all aspects of the association's value proposition; and working with internal clients as part of the publishing and marketing team. The ideal candidate is a strong writer with excellent interpersonal and organizational skills who wants to maximize the opportunity this new position offers to learn, grow, and reap results in a team environment.
Main Responsibilities With the guidance of the Senior Director, Publishing and Marketing, and Senior Marketing Manager, create and execute an organization-wide strategy for content promotion and targeted messaging
Organize and manage content between teams and distribution platforms
Develop, write, implement, and help manage content marketing plans and projects.
Write and edit copy for ads, emails, publications, websites, videos, and digital/social media messaging
Work with the Senior Marketing Manager and Web Content Specialist by creating and sending emails and updating the association's website as needed
Compile and distribute reports on web/email analytics; set analytics benchmarks and goals; communicate with internal clients
Develop digital content from print material and customize that content for target audiences
Stay up-to-date with the latest trends and best practices in digital marketing, content marketing, and audience engagement
PandoLogic. Keywords: Content Specialist, Location: Alexandria, VA - 22314