Empire Today has been a leading provider of installed home improvements for 60 years. Empire offers the largest in-stock selection of flooring in the United States. Convenience, quality, and selection make Empire stand out among other home improvement retailers. With Empire Today, homeowners and business customers can get quality Carpet, Hardwood, Laminate, Tile, Vinyl Flooring, and Window Treatments from top brands they know and trust. And because Empire warehouses thousands of products, customers can get the right product, professionally installed when they need it, as soon as the next day.
Empire was founded in 1959 and provides service to more than 70 metropolitan areas in the United States. With more than three million satisfied customers, Empire Today is dedicated to its mission of Making Beautiful New Floors Easy.
Employees are eligible for numerous benefits including:
Quick enrollment into our benefit plans. Eligibility is first of the month following just two weeks of employment.
A premium 401K Investment Plan, with the company matching your amount invested dollar for dollar up to 4% with no vesting. Find another Company that can beat that!
Medical Insurance with several plan options and a Health Savings Account to meet you and your family s health needs.
Prescription Drug Coverage
Dental Insurance Twice a year visits at no cost.
Vision Insurance with materials coverage
Flexible Spending Accounts for Medical & Dependent Care
Wellness Program A best in class program offering substantial awards payable right on your paycheck
Basic Life Insurance and AD&D
Short Term Disability Coverage
Long Term Disability Coverage
Employee Assistance Program
Paid Holidays including Floating Holidays
Paid Time Off (PTO) that grows with years of service
Empire Perks An employee discount purchasing program offering you great savings on the things you want.
The company conducts a background check and drug screen for all new hires.
Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.
Business Area: Marketing
Empire Today s marketing department creates the face of the company through various initiatives such as online media, digital media, email programs, and print collateral. By promoting Empire Today s brand and line of products, we are able to reach a large audience of potential customers to support the success of Empire Today.
This position is responsible for managing the digital marketing (including paid search) strategy for two business-to-consumer brands and one business-to-business brand. It is responsible for the growth, profitability, and overall performance of the digital marketing program. This position manages a Digital Marketing Associate, and oversees keyword bidding performed by an outside agency.
Optimize digital marketing to meet current-year lead conversion goals, and position the channel for continuous, sustainable, and profitable growth in the future
Analyze, test and optimize digital marketing campaigns
Manage monthly digital and paid search budget
Optimize the relative time and resources devoted to each digital marketing channel (search, display, Gmail, video, paid, and social media)
Stay abreast of new opportunities and emerging channels and opportunities
Increase traffic and sales lead volume while maintaining an acceptable cost per lead and margins
Manage digital agency s keyword bidding
Manage digital marketing analyst and review their work for accuracy and strategic alignment
Mentor marketing department staff on digital marketing best practices
Produce regular reports on traffic, spend and conversion performance
Review and assess contracts with vendors
Formulate new optimization ideas, implement tests, and report results
Launch sales promotions and studies
Partner with major search vendors to implement testing, segmentation and reporting
Collaborate within the Marketing department to support business objectives
Monitor and protect company trademarks on search result pages
Monitor competitive landscape and stay current with SEM and digital marketing best practices and trends
Other duties as requested or assigned.
The successful candidate will possess:
This position requires a 4 year degree in Marketing, Business, or related areas of study or equivalent work
5-10 years of SEM experience across multiple platforms
Experience managing direct reports
Experience managing a digital agency
Strong Excel skills (including use of pivot tables)
Solid understanding of testing, segmenting and reporting processes
Strong Google fundamentals (Adwords, Analytics, Search Advanced, Display Advanced, DoubleClick)
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.