INNOVATION STARTS WITH YOU Are you interested in working for an organization that is making a difference in people s lives every day? We re a medical devices company that develops innovative neuroendovascular technologies for the treatment of vascular disease. We re a high-growth, customer-focused company with an entrepreneurial spirit producing some of the most reliable and technologically advanced products supported by proven clinical data. Take a closer look at what MicroVention TERUMO has to offer. Position Overview The Product Manager/Associate Product Manager will manage upstream and downstream marketing of current and future product line(s) and establish relationships and work effectively with physicians, other customers, global sales and distribution teams, and internal departments. For upstream marketing, he/she will determine customer requirements and develop product development priorities and timelines. For downstream marketing, he/she will develop field sales tools and programs, develop training programs, implement product positioning, pricing and promotion, and forecast and manage profitability. The Product Manager/Associate Product Manager will launch new products and programs to the physician community and global field sales force, lead and contribute to projects with strategic and tactical execution to maximize sales opportunities, drive competitive advantage and optimize financial performance. Typical duties might include:
Position products in the market using creative strategies to maximize sales and profit. Grow product line as required and agreed to by corporate and departmental objectives.
Determine strategic direction of product line with consideration for other products and programs within the Company.
Possess expertise in all aspects of product line. Analyze market reports, competitive trends, clinical needs, customer behavior, sales feedback, etc. for incorporation into product strategies.
Develop and implement strategic and tactical marketing launch plans for current products, new products, line extensions and programs.
Act as the main contact to provide regular and timely product, clinical, and technical information and support for the global sales and distribution teams to increase their knowledge and selling effectiveness.
Consistently monitor product clinical/financial performance and competitive activity and communicate results out to key stakeholders. Provide education and tools for global field teams to address competition in their respective areas.
Develop useful sales programs, information, and support materials aimed at improving customer knowledge and increasing usage of current products.
Work with sales and clinical research to develop key opinion leaders for clinical data, white papers, physician speakers, clinical publications, simulator customized cases, training center and course opportunities.
Determine sales force training requirements; develop and present training materials.
Develop and analyze marketing and financial data; create market share, dollar and unit reports.
Work with sales and manufacturing to provide accurate demand forecasting to the manufacturing team.
Understand physician customer, market, field sales, and clinical needs and define appropriate product opportunities. Once product opportunities are defined, write marketing specifications, working closely with R&D on product specifications and design throughout entire process to market, defining and conducting Beta and post-market assessments where appropriate.
Travel to customer sites/labs to observe and support clinical cases, commercial initiatives, and visit physicians. Attend conferences, meetings and trade shows.
Accept additional projects and product lines as assigned.
Must have a Bachelor s Degree
Must have at least one to three (1-3) years of proven and successful marketing experience in Medical Devices.
Ability to effectively interface with physician and technical customers, senior staff personnel, R&D staff, sales personnel and worldwide distributor organizations.
Ability to work effectively in a team environment.
Provide leadership to multi-functional teams to articulate market needs.
Excellent computer skills to include working knowledge of MS Excel, Word, PowerPoint and maintaining customer databases.
Experience in neuroendovascular devices a plus
Product development experience
Medical device sales or clinical experience.
Capacity to analyze problems and develop solutions.
Able to handle multiple tasks effectively and consistently meet deadlines.