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Auto req ID: 168960BR

Job Description

PepsiCo is seeking a savvy social media strategist to join our in-house content & publishing team. This role is part of an exciting group of content creators who help bring PepsiCo stories to life everyday - from the impactful work the PepsiCo Foundation does around the world, to stories of innovation from our research & development teams, to collaborating with the incredible brands that make up our PepsiCo portfolio, no two days are the same here. Were reimagining what corporate content looks like and are looking for someone with the right mix of experience and vision to be a part of it all.

Key Accountabilities:

  • Leads organic & paid media strategy, development & execution across PepsiCos corporate social & digital channels
  • Works with the broader content & publishing team, reporting to the head of content, to develop holistic storytelling opportunities to execute across multiple channels
  • Manages and maintains corporate web sites to keep information timely and accurate, working with internal and external partners
  • Leads management of social agency creative partner(s) in content development, and drives optimization of content to improve social engagement performance
  • Works with agency to execute paid media strategy
  • Oversees community management team across owned corporate social channels
  • Works with a variety of internal partners to develop, deliver and execute content strategies for various initiatives, events, holidays, awards, and conferences
  • Supports and assists in development of digital activation plans for offline events, and digital only activations, such as sponsorships or branded content publishing partnerships
  • Qualifications/Requirements

  • 3-5 years of experience in social media
  • Strong project management and organizational skills with the ability to follow through.
  • Keen attention to detail
  • Ability to work effectively in a fast-paced environment
  • Experience in digital content creation, social channel management and social listening
  • Experience managing external agencies
  • Excellent copywriting skills
  • Passion for social media, mobile and digital and social media trends
  • Possess a solid understanding of Public Relations fundamentals
  • Collaborative mindset and work style
  • Intermediate understanding of digital development processes and / or experience with basic web publishing tools such as WordPress
  • Understanding of web analytics, social listening tools and social communications platforms
  • Self-starter with ability to complete assignments within tight deadlines.
  • Bachelors' Degree required, preferably in business or marketing; Masters a plus
  • Relocation Eligible: Not Applicable
    Job Type: Pipeline

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

    PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

    For San Francisco Bay Area: Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance.

    If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

    Please view our Pay Transparency Stat
    Associated topics: blogging, content, correspondent, headline, journalist, newspaper, publication, reporter, writer, writing

    * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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